Seller Standards
The rules every
seller must follow.
These standards apply to every listing on ListU regardless of account type, trust tier, or category. They exist to protect buyers and maintain the integrity of the marketplace.
4
Core listing quality areas
All
Categories — same standards apply
Zero
Tolerance for counterfeit goods
Right
To appeal any enforcement decision
Listing quality
Every listing must meet these standards.
Title
- Must accurately describe the item being sold
- Must not contain promotional language (e.g. "BEST PRICE", "WOW")
- Must not contain contact information (phone, email, website)
- Must be written in English (additional languages permitted alongside)
- Maximum 100 characters
Description
- Must be accurate and not misleading
- Must not omit known material defects or damage
- Must not impersonate another seller or brand
- Must describe the actual item being offered — not a substitute
- Must not contain external links or contact information
Photos
- Must show the actual item being sold — not stock images
- Must be clear, in-focus, and taken in reasonable lighting
- Minimum 1 photo required
- Must not include promotional overlays, watermarks, or logos
- Must not depict other people without their consent
Price
- Must reflect the actual asking price for the listed item
- Must not use placeholder prices to avoid category rules
- "Price on application" or "Contact for price" formats are not permitted
- Price must be in GBP (£)
- Negotiability may be noted in the description but the listed price must be real
Prohibited content
What cannot be listed on ListU.
These prohibitions apply regardless of account type, trust tier, or category. Posting prohibited content results in immediate removal and may result in account suspension.
Weapons & dangerous goods
- ✕Firearms and prohibited weapons
- ✕Ammunition and components
- ✕Offensive weapons (knuckledusters, flick knives)
- ✕Explosive materials or precursors
- ✕Controlled substances or drug paraphernalia
Counterfeit & intellectual property
- ✕Counterfeit goods of any kind
- ✕Replica branded items presented as genuine
- ✕Unlicensed copies of software, films, or music
- ✕Items using unauthorised trademarks
- ✕Pirated content in any format
Animals — restricted
- ✕Wild-caught or protected species
- ✕Animals not meeting welfare standards (Pets category)
- ✕Puppies or kittens under 8 weeks of age
- ✕Animals listed without verifiable welfare information
- ✕Endangered or CITES-listed specimens
Regulated financial services
- ✕Financial advice or investment services without authorisation
- ✕Loan or credit offers
- ✕Gambling-related products or services
- ✕Insurance products without relevant authorisation
- ✕Claims management services
Adult & harmful content
- ✕Adult content of any kind
- ✕Content sexualising minors — absolutely prohibited
- ✕Items associated with exploitation or harm
- ✕Content that incites hatred or discrimination
- ✕Non-consensual intimate imagery
Property — prohibited structures
- ✕Listings not related to a genuine property interest
- ✕Fake rental listings or phantom properties
- ✕Property marketing without owner authorisation
- ✕Holiday lettings in breach of planning permission
This list is illustrative, not exhaustive. See the full Listing Standards and Acceptable Use Policy for complete terms.
Enforcement
How violations are handled.
Listing removed
Non-compliant listings are removed immediately. The seller receives a notification stating the reason. The listing does not return to search results.
Warning issued
First and second violations of listing quality standards typically result in a formal warning. Warnings are recorded against the account and cumulate.
Account suspended
Repeated violations, serious first violations (prohibited content), or fraudulent activity result in account suspension. Suspended accounts cannot post, message, or access platform features.
Right of appeal
Sellers who believe a listing was removed in error, or that an account suspension was applied incorrectly, may appeal. Provide your account email, the affected listing ID, and a clear explanation of why you believe the action was incorrect. Learn more about appeals →
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