Press & Media
ListU newsroom.
Platform facts and press contacts.
Company information, platform facts, brand assets, and direct press contact for journalists and media professionals covering the UK classified marketplace.
2012
Valentino Platinum Ltd incorporated
UK
Operator jurisdiction, England and Wales
12+
Classified marketplace categories
Co. 07972278
Companies House registration number
Company overview
About ListU
ListU is a UK classified marketplace operated by Valentino Platinum Ltd (Companies House No. 07972278), registered in England and Wales. The platform provides structured classified advertising across Vehicles, Property, Jobs, For Sale, Services, Pets, and specialist verticals.
ListU is differentiated from open classified directories by its account classification system — all sellers are registered as either Private User or Business User from the point of registration — and its tiered identity verification architecture, which provides buyer-facing trust signals at each verification level.
The platform is built and operated under a formal governance model, with documented sprint processes, preflight specifications, and named operator accountability. Business User accounts receive a commercial account classification and dedicated profile structure. Identity verification covers email, phone, and government-issued ID.
Standard press boilerplate
"ListU is a UK classified marketplace operated by Valentino Platinum Ltd (Co. No. 07972278). The platform provides structured classified advertising with account classification, identity verification, and operator governance for buyers and sellers across the United Kingdom."
Key facts
Platform
How the platform works.
Account classification
Every account is classified as Private User or Business User from registration. Buyers can see whether they are dealing with a private individual or a commercial seller on every listing and seller profile.
Tiered identity verification
Email, phone, and government-issued ID verification create three trust tiers. Each tier unlocks higher posting limits, higher listing value ceilings, and stronger buyer-facing trust signals.
Structured category taxonomy
Listings are organised across 12+ categories including Vehicles, Property, Jobs, For Sale, Services, Pets, and specialist verticals. Category-specific listing standards apply.
Business User commercial profile
Business Users receive a dedicated commercial account structure, elevated posting capabilities, and a buyer-facing profile that identifies them as a commercial seller. Business-specific KYB verification is in development.
Recent developments
Platform milestones
and announcements.
Business User onboarding path launched
ListU launched a dedicated Business User account classification and onboarding path, enabling commercial sellers to register with a distinct account type from the point of registration.
Three-tier verification architecture live
Email, phone, and ID verification tiers are live across all accounts. Each tier applies to posting limits and buyer-facing trust signals displayed on listings and seller profiles.
Production platform migration to Railway completed
The ListU backend migrated to Railway infrastructure, resolving production database migration dependencies and establishing a stable deployment pipeline for Sprint 23 workstreams.
Sprint 23 workstreams A–H completed
Core platform workstreams covering authentication, account lifecycle, classification routing, access hardening, and trust decision service refactoring completed across Sprint 23.
Brand assets
Media kit and
brand guidelines.
Brand assets including logos, colour palette, and usage guidelines are available to verified press contacts on request. Contact the press team directly to receive the current ListU media kit.
Usage guidelines
Use "ListU" — capital L, capital U, no space
Operator: "Valentino Platinum Ltd" — not "Valentino Platinum"
Do not alter or distort the ListU logo
Do not use ListU branding in a misleading context
Contact press team before publishing any financial claims
Press contact
Media enquiries handled
directly.
All press and media enquiries are reviewed by Valentino Platinum Ltd directly. We aim to respond to all verified media enquiries within one business day. For technical or feature questions, please specify your publication and deadline.
General press enquiries
press@listu.co.uk
Brand assets and media kit
press@listu.co.uk
Interview and spokesperson requests
press@listu.co.uk
Factual corrections
press@listu.co.uk
Press enquiry
Verified press contacts only. Please include your publication and deadline. All submissions reviewed directly — no automated responses.
Press contacts only. For general support, visit Help.
More information
More about ListU.
Full platform background, operator governance, and company information available in the About section.