Platform conduct and acceptable use standards

Acceptable Use Policy

Standards of conduct
on the ListU platform.

Effective: 1 April 2026Operator: Valentino Platinum Ltd

This Acceptable Use Policy sets out the standards of conduct required of all users of the ListU platform, operated by Valentino Platinum Ltd. It supplements the Terms of Service. Breach of this policy may result in suspension or termination of your account.

1. Scope 2. Prohibited Conduct 3. Communications 4. Accounts 5. Technical Use 6. Content Standards 7. Commercial Activity 8. Reporting 9. Enforcement 10. Contact

Scope of This Policy

This Acceptable Use Policy applies to all users of the ListU platform — including registered users, unregistered visitors, Business Users, and Private Users — and to all use of the platform, including browsing, listing, messaging, and account management.

This policy applies in addition to the Terms of Service and the Listing Standards. In the event of conflict between this policy and the Terms of Service, the Terms of Service take precedence.

Prohibited Conduct

The following conduct is prohibited on the ListU platform in all circumstances:

Fraud and deception

Posting false, misleading, or fraudulent listings or content
Impersonating any person, business, or the operator
Creating fake accounts or identities to circumvent account restrictions or bans
Operating multiple accounts for the same individual or entity without explicit operator permission
Fabricating reviews, ratings, feedback, or transaction history

Harassment and abuse

Harassing, threatening, or intimidating other users
Sending unsolicited messages, spam, or repeated unwanted contact
Using abusive, offensive, or discriminatory language in any platform communication
Sharing another user's personal information without their consent (doxxing)

Illegal activity

Using the platform to facilitate any activity that is unlawful under UK law
Attempting to launder money or process fraudulent payments through platform transactions
Using the platform in connection with organised criminal activity
Evading sanctions, export controls, or trade restrictions

Platform integrity

Attempting to manipulate search rankings, listing visibility, or platform algorithms
Coordinating with other users to artificially inflate or manipulate pricing
Posting listings with the primary purpose of harvesting contact details from buyers
Using the platform to redirect traffic to competing platforms through systematic contact harvesting

Communication Standards

All communications between users through the ListU messaging system must meet the following standards:

Communications must be directly relevant to the listing or transaction in question
Users must not send unsolicited commercial messages, promotions, or advertisements
Users must not request personal banking details, passwords, or sensitive personal information through messages
Users must not share external payment links or redirect buyers to external payment platforms
Threatening, abusive, or discriminatory language is prohibited in all communications
Users must not use automated tools, bots, or scripts to send messages in bulk

Off-platform communication

You may share personal contact details (phone, email) with another user through the messaging system once you have established genuine mutual intent to transact. You must not systematically collect or export contact details from the platform for any other purpose.

Account Use Standards

Each individual or entity may hold only one active account unless explicitly permitted by the operator
Account credentials must not be shared with third parties
Users must not access or attempt to access another user's account without authorisation
Users must keep their account registration information accurate and up to date
Users must not create accounts for the purpose of evading a suspension or ban
Business Users must not use Private User accounts for commercial selling activity
Accounts must not be sold, transferred, or assigned to another person or entity

Technical Use Standards

Users must not use or deploy technical means to interfere with, circumvent, or damage the platform:

Automated scraping, crawling, or harvesting of listings, contact details, or platform data without written permission
Using bots, scripts, or automation tools to post listings, send messages, or perform account actions
Attempting to bypass rate limits, access controls, or security measures
Probing, scanning, or testing platform infrastructure for vulnerabilities without authorisation
Introducing malware, viruses, or harmful code into the platform or its communications
Reverse engineering, decompiling, or attempting to extract the platform's source code
Using the platform's API or data feeds in ways not authorised by the operator

Content Standards

All content submitted to the platform — including listings, images, messages, and profile information — must meet the following standards:

Content must not infringe the intellectual property rights of any third party
Content must not contain personal information about third parties without their consent
Content must not be defamatory, libellous, or make false statements of fact about any person or entity
Content must not promote or facilitate self-harm, harm to others, or illegal activity
Content must not contain sexually explicit material
Content must not promote or incite discrimination on grounds of race, religion, gender, sexual orientation, disability, age, or other protected characteristics
Content must not constitute hate speech under applicable UK law

Commercial Activity Standards

Classification

Users who sell commercially — including traders, dealers, businesses, and sole traders — must register and operate as Business Users. Using a Private User account for commercial selling is a breach of this policy and the Terms of Service.

Advertising and promotion

Listings must not be used as a vehicle for general advertising, brand promotion, or marketing that is not directly related to a genuine item or service for sale. Listings must represent a genuine offer to sell or provide a service.

Price manipulation

Users must not coordinate with other sellers to fix, maintain, or manipulate prices in a way that constitutes anti-competitive behaviour under applicable UK competition law.

Consumer rights obligations

Business Users selling to consumers must comply with all applicable UK consumer protection legislation, including cancellation rights, distance selling obligations, and product safety requirements.

Reporting Breaches

Users are encouraged to report suspected breaches of this policy using the available reporting tools:

Use the Report listing function on any listing page to report a listing that breaches these standards
Use the Report user function on any user profile to report account conduct
Contact safety@listu.co.uk for urgent safety or fraud concerns
Contact legal@listu.co.uk for intellectual property or legal compliance concerns

Reports are reviewed directly by the operator. We do not guarantee a specific outcome on every report, but all reports are actioned where a breach is confirmed.

Enforcement

Range of actions

The operator may take any of the following actions in response to a breach of this policy, at its sole discretion:

Removal of the offending listing or content
Formal warning to the account holder
Temporary suspension of account access
Permanent termination of the account
Reporting of conduct to law enforcement where legally required or appropriate
Civil or legal action where the breach causes harm to the operator or third parties

No obligation to warn

The operator is not obliged to provide prior warning before taking enforcement action. In cases of serious or urgent breach — including fraud, harassment, or illegal activity — action may be taken immediately.

Appeals

If you believe enforcement action was taken against your account in error, contact support@listu.co.uk with full details. Appeals are reviewed within 5 business days. The operator's decision on appeals is final.

Contact

For questions about this Acceptable Use Policy or to report a breach:

General conduct and reportingsupport@listu.co.uk

Safety and fraudsafety@listu.co.uk

Legal and compliancelegal@listu.co.uk

Standards of conducton the ListU platform.